Direct Mail

Direct mail continues to be an extremely responsive and cost effective medium for many companies.
Whether you are a retailer, a consumer package goods manufacturer, a consumer services provider, or financial institution, direct mail should have its place within your marketing mix either on its own or in combinations with other tactics.

Our approach
Vibrant Consulting Group believes in the 40-40-20 principle.
Fundamentally, successful direct mail campaigns depend on 3 factors:

• 40% on finding the right targeted list
• 40% on developing a highly responsive offer
• 20% on the creative concept

What does this all mean? If you have a great list, a hot offer and a outstanding creative, you have terrific change for success.

Our Services
With an in house marketing team that has over 50 years of direct mail marketing experience, we have seen what works and what doesn't in direct mail. We can to it all, but we do not have to do everything. Vibrant CG will work with your suppliers and organizations to leverage our capabilities against yours. We can do creative projects or will work and turn the production over to your. Or we handle the complete job for you.